The Business Impact of Online Communities 
A research study for marketing and community leaders

Study_Cover2[1][1].pngLeader Networks' study finds successful online communities are producing revenue – in substantial amounts. 

The November 2016 survey reached nearly 300 US marketing and community leaders online to answer three key questions:

  1. How is an online community impacting business goals?
  2. Are communities using metrics that resonate with business stakeholders?
  3. Is there a better way to measure and demonstrate the competitive advantage your online community delivers? 

The research led to a ground-breaking resource: The Community Impact Framework.

For the first time, marketing and community leaders can track and prove the business impact of their communities, based on a set of measures, metrics, and KPIs that will resonate with financial and business stakeholders.

Fill out the short form to access your copy of the study.

BONUS CONTENT: Vanessa DiMauro from Leader Networks hosted a live webinar event to cover the study and present an even closer look at the data. Watch the recording on demand.


Leader Networks is a research and consulting firm that helps companies use digital and social technologies to gain competitive advantage. This study was sponsored by Higher Logic and The Society For New Communications Research at The Conference Board.

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