Your association is leaving money on the table if you haven’t invested in developing strategic, automated campaigns for event promotion and membership renewals. 

Watch this 15-minute webinar to learn how two associations challenged the status quo and implemented marketing automation to drive more event attendees and recapture lapsed members. 

Watch the webinar to see how: 

  • AARC threw out the traditional "we miss you" approach and brought back over $64k in membership revenue in 45 days
  • AAAE streamlined event promotion and used web tracking trigger just-in-time messaging that generated over $73k in registrations
  • Gain deeper insight on how to leverage data, technology, and strategy to win back lapsed members   

 

Presented By

vivian_swertinskiVivian Swertinski
Sr. Manager of Strategic Services
Higher Logic

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