How Two Associations Made Over $130K with Automated Campaigns
Spotlight Webinar
Presented By
Vivian Swertinski
Sr. Manager of Strategic Services
Higher Logic
Your association is leaving money on the table if you haven’t invested in developing strategic, automated campaigns for event promotion and membership renewals.
Watch this 15-minute webinar to learn how two associations challenged the status quo and implemented marketing automation to drive more event attendees and recapture lapsed members.
Watch the webinar to see how:
- AARC threw out the traditional "we miss you" approach and brought back over $64k in membership revenue in 45 days
- AAAE streamlined event promotion and used web tracking trigger just-in-time messaging that generated over $73k in registrations
- Gain deeper insight on how to leverage data, technology, and strategy to win back lapsed members
