Marcus Sheridan: Unleashing the Power of Content in Your Community
Content is king – now more than ever. In his high-energy keynote presentation at this year’s HUG Super Forum, Marcus Sheridan, an expert in inbound and content marketing, discussed the importance of delivering clear, concise content in communities to gain the trust of potential clients.
Read his top three tips to ensure you’re creating messages that resonate and spur action …
The World Gone Mobile
As mobile devices become more prevalent and multi-screen usage becomes the norm, it’s no longer enough to simply “have a website” for desktop PCs and laptops. And while responsive design (i.e., a site that renders well on phones and tablets) is important, it’s also not enough.
To ensure you’re reaching your community members where they are – on screens of all sizes – you’ll need an app for that. But no worries – we’ve got you covered. Read more about how to implement your own community app to increase member engagement, keep your community up to date and increase your ROI for events.
Using Content Marketing to Pull Members In
Content marketing. It’s everywhere. But what, exactly, does content marketing mean? What does it include? And how can it be created and used to align your community membership for a common purpose?
Read more about the HUG Super Forum presentation “Filling Your Sales Funnel with Content Marketing” and how your organization can create content that pulls members in for improved engagement.
Defining Success & Measuring Engagement
Responsiveness, engagement and interactivity are all key to making a community successful and making members feel included. But how can managers ensure their communities are engaging in that way?
Learn more from the HUG Super Forum presentation "Defining Success and Measuring Engagement" to learn how you can identify your most active users, capitalize on their actions and entice others to get more active.
Driving Traffic to Your Community Sites
When used wisely, social networks can play a definitive role in driving members to engage in a community. Delivering timely, share-worthy content on the right social media channels can make organization members more likely to keep the conversation going. Here are our top 10 tips to drive traffic.
45 Ideas in 45 Minutes
Forty-five ideas. Forty-five minutes. In this HUG Super Forum session, a team of Orange Army members shared top tips and tricks with attendees to help them make the most of their Connected Community.
Take a look at our five favorite takeaways.
7 Deadly Sins of Community Management
Increasing member engagement in your online community can be tricky – and even the most experienced leaders sometimes fall prey to misguided management tactics. Be sure that in your efforts to grow you community by size and by engagement, you’re not falling for one of these seven deadly sins of community management.
2013 HUG Awards
It’s been a stellar year of member engagement, community site redesigns, and breaking the mold for forward thinking innovation. Find out who won the Community of the Year award, Best Community Site Design, and Most Successful Launch. Take a look at the award winners to find ideas and inspiration that can be applied to reinvigorate your community.
Higher Logic™ provides innovative social media and mobile applications for associations, non-profits and member-based organizations worldwide, that are seeking to create conversation, share knowledge and build community.