Persona Development for B2B Marketers 
Stand out in the inbox by delivering relevant content

Persona Development for B2B Marketers

On average, a business user receives 121 emails per day -- and nearly two-thirds of those emails go unopened. Targeting based on persona is key to ensuring your emails stand out from the rest. 

Download Persona Development for B2B Marketers to get your 4-step guide to creating and leveraging personas. Learn about: 

  • The two primary dimensions needed to define your personas
  • Finding the information you need to build your personas
  • Document and presenting your personas 
  • Leveraging your personas with dynamic content and segmentation 

This guide also includes a persona development worksheet so you can get started on developing personas for your organization today! 

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