Online Communities: How to Improve the Customer Experience and Boost Financial Success

Aberdeen research finds that firms with online customer communities enjoy greater financial success.

In February 2018 Aberdeen surveyed firms regarding the key trends and best practices in customer experience management. 


Here are a few key findings from the report on communities:

  • Boost customer satisfaction, retention, and loyalty
  • Help to minimize customer effort and lower support costs
  • Effective channel to gauge customer feedback and improve results
  • Leads to greater financial success for firms


Aberdeen research shows that using a Best-in-Class strategy for online communities makes all the difference in turning customers into advocates and reducing support costs. 

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