Welcome to the special Super Forum edition of HUG Buzz, a bi-monthly customer-service-focused e-newsletter developed to bring you the very best and latest information and tools you need to ensure your users are happy, engaged and informed.
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October 2014
Volume 1, Issue 7
SPECIAL EDITION: 2014 HUG SUPER FORUM WRAP-UP
5th Annual HUG Super Forum - September 25-26, 2014
 

You Helped Make This a Truly Super Event

Celebrating Five Super Years of Growth

Our 5th annual HUG Super Forum was a milestone success. We hope you had a great time sharing ideas with friends made in the community, learning what more you can do with your site and getting a glimpse of things to come. A big shout-out to our keynote speakers: Dan Zarrella and Sarah Robinson. Thought leaders also featured a mix of Orange Army staff, Connected Community subscribers and Higher Logic partners.

 
HUG Buzz - Product Enhancements

Day One Keynote: The Science of Social Media Marketing

Day One Keynote: The Science of Social Media Marketing

There's been a paradigm shift in the marketing world: we no longer need to interrupt people. Inbound marketing and social media give us the foundation to test messaging and find what works for our audience. HubSpot's Dan Zarella, the social media scientist, presented his Super Forum keynote on his scientific methodology and research into top performance metrics for social media channels.

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Boost Engagement with Mobile Apps

Day Two Keynote - The Fierce Loyalty Model: How to Accelerate Your Community

Sarah Robinson is President and CEO of Sarah Robinson, Co., as well as author of “Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities.” Her keynote at this year’s Super Forum outlined how to build a thriving, successful community with the Fierce Loyalty model, as well as accelerate its evolution with some resounding engagement tips.

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HUG Buzz - Featured Sessions

45 Ideas in 45 Minutes

45 Ideas in 45 Minutes

We love ending the HUG Super Forum on an exciting, fast-paced note: forty-five ideas in less than forty-five minutes. In this final session, a team of Orange Army members rolled out some new favorite tips and reliable old tricks for attendees, to help them make the most of their Connected Community. Check out our five favorite takeaways.

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Game Changers: Widgets and Automation Rules

Game Changers: Widgets and Automation Rules

Super Forum announced the launch of two brand new features: automation rules and the widget builder. The rules can replace integration logic and allow for recurring marketing and engagement actions, while widget builder helps showcase content and bring users in from external sites.

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Drive Community Engagement with Gamification

Drive Community Engagement with Gamification

Bursting at the seams with great gamification ideas for community sites, this session detailed game-thinking and game-dynamics for non-game contexts, to gather results on specified actions and make participation on your site more fun for members. Case studies and suggestions included!

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Driving, Measuring and Analyzing Web Traffic using Google Tools

Driving, Measuring and Analyzing Web Traffic Using Google Tools

It's the advent of a digital marketing revolution, so utilize the right tools to get results. Google Analytics and a smart content marketing plan helps propel your website presence and drive traffic. Check out more on our top three strategy areas: keyword searches, social media marketing and search engine optimization.

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A Year In the Life of a Community Manager

A Year In the Life of a Community Manager

Martha Jack, director of eConverse Social Media, outlined the composition of a typical year for successful community managers. Beyond average daily/weekly responsibilities of content, moderation and putting out fires, community managers must make time to think big-picture. Learn how to best make that transition.

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2014 HUG Awards

2014 HUG Awards

It’s been a stellar year of member engagement, community site redesigns, and breaking the mold for forward thinking innovation. Find out who won the Community of the Year award, Best Community Site Design, and Most Successful Launch. Take a look at the award winners to find ideas and inspiration that can be applied to reinvigorate your community.

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HUG Buzz - Product Enhancements

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