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Keep Members Renewing Year After Year

Explore the resources below to help your organization with strategies on how to provide and show your members value for their membership dollars. If you have any questions, just ask.

 

Read the success Story: American Association of Airport Executives

Automated Campaign Drove 93% Renewal Rate

The American Association of Airport Executives created an automated renewal campaign to increase on-time member renewals and improve retention.

See what they did>> 

Read the success story: The National Association of School Nurses (NASN)

Segmented Renewal Campaign Had a 32% Conversion Rate

The National Association of School Nurses leveraged online community to target members and non-members to increase retention and grow membership.

Read their story>>

Valuable Resources 

9 Low-Cost Member Engagement Strategies for Associations

9 Low-Cost Member Engagement Strategies for Associations 

Learn how you and your membership team can increase engagement among your members.

  • Leverage member-generated and co-created content
  • Optimize your site to drive engagement
  • Position your organization as a relevant, thought leader

GET STARTED

 

The Ultimate Guide to Marketing Automation


Ultimate Guide to Marketing Automation 

Develop an engagement strategy focused on going beyond the one-size-fits-all approach.

  • Understand and connect your audience with personas
  • Review automated structures and content planning
  • Learn how to leverage web tracking data

GET MY GUIDE

 

 

 

 

On-Demand Webinar

SNMMI's Strategic Playbook for Winning Back Lapsed MembersSNMMI's Strategic Playbook for Winning Back Lapsed Members

Hear the behind-the-scenes details of how the Society of Nuclear Medicine and Molecular Imaging (SNMMI) developed an automated campaign that continues to drive member engagement and win back lapsed members.

WATCH THE WEBINAR

 

 

How to Build a Member Journey that Strengthens RetentionHow to Build a Member Journey that Strengthens Retention

Learn how associations are getting ahead of retention challenges by driving engagement on an ongoing basis with online communities and marketing automation.

WATCH THE WEBINAR

 

 

 

Blog Posts 

5-Step Guide to Calculating Your Member Retention

Once you have your membership retention numbers on hand, calculating your member retention rate is simple (don’t worry, math-haters, we’ll help you get there with a step-by-step guide).

11 Elements of a Winning Member Engagement Strategy

How you can start developing and implementing a strong member engagement strategy -- all to engage your members and fuel your core objectives.

The Member Journey Has Changed: Are You Changing With It?

This change in the member’s journey requires a proactive, responsive, data-driven strategy so that you can engage each member at various levels of the funnel.

 

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