How to Develop an Effective Customer Community Strategy

Maybe your company currently has a customer community, and you’re looking for some strategic advice on how to make the most of this tool. Or maybe, your company is looking into the benefits of having a community. Either way, you’ve come to the right place.

While the community industry has been around for a while, it’s still growing, and developing a strategic approach to your customer community is still an emerging area for most companies.

For example, The Community Roundtable reported this year in The State of Community Management Report that 44% of organizations either have no documented community strategy or only have a draft of a strategy.

To truly have an effective online community, you need a strategy. This eBook offers advice on creating a community strategy that sets you up to improve the customer experience (CX) and reach your business goals.


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