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You finally found the marketing automation platform of your dreams. 

Now comes the difficult part: getting executive buy-in...

3 Tips on Getting Executive Buy-In for Marketing Automation walks through the process of constructing the perfect request:

  • Eliminate potential roadblocks. Typical obstacles and how to avoid them

  • Explain the need. Solution to specific problems (Supporting cases studies)

  • Prove ROI. How will it pay for itself? (Supporting case studies)

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