Strengthen Your Education & Learning Programs  

Explore the resources below to help your organization develop and promote your education and learning programs to better serve your members, attract new members, and grow non-dues revenue. If you have any questions, just ask.

Targeted course promotions increased online educational resource sales for TMA

Targeted Marketing Plan Increased Continuing Education Course Sales by 313%

Noticing their dependable revenue stream from online educational resources were trending downward, the Texas Medical Association revamped their communications strategy to turn things around.

See what they did>> 


Online Community Fosters Social Learning to Advance Professional Learning Goals for Educators Across the Globe 

The Discovery Educator Network (DEN) created an online community to offer educators a place to find resources, advice, networking, and support. As a result, disparate groups are able to connect, engage, and learn.

Read their story>>

Valuable Resources 

Higher Logic: 9 Low-Cost Member Engagement Strategies for Associations

9 Low-Cost Member Engagement Strategies for Associations  

Strategies you can put in place immediately, without dedicating too much time or money. Learn how to:

  • Leverage member-generated and co-created content
  • Optimize your site to drive engagement
  • Create original content that will position your organization as a thought leader



Higher Logic: Ultimate Guide to Marketing Automation

Ultimate Guide to Marketing Automation  

Your learning and education programs (or any member and non-member communications) needs to be personalized to be effective. Get the strategy behind:

  • Understanding and connecting your audience with personas
  • Automated campaign structures and content
  • Leveraging web tracking data for precision targeting




On-Demand Webinars

Watch the recording: Extend Online Learning to Your Community Members with a Learning Management System

Extend Online Learning to Your Community Members with a Learning Management System

Learn how to bring together your education resources in a single, branded location with a Learning Management System (LMS).




Watch the webinar: Mastering the Engagement Economy with Integrated Marketing Campaigns

Mastering the Engagement Economy with Integrated Marketing Campaigns  

Watch this webinar to learn how to define and refine your engagement strategy using integrated marketing automation and online community technology. 




Blog Posts 

3 Types of Online Learning Experiences Association Members Love

Offer online learning experiences that will help your members at the various stages of their career, and increase the value of membership with your organization. 

Continuing Education Offerings: 5 Engagement Strategies

Five easy engagement strategies to support your members and make their experience the best it can be as they pursue their learning and career goals.

6 Key Features of the Best Learning Management System

Find out how to put your organization in the best position to meet the growing demand for skills-based education and stay competitive in today’s professional environment.


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