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Blog Posts

The Event Planner's Guide to Using Online Community for Your Annual Event 
Techniques on how to take advantage of your online community to support the management and promotion of your events (before, during, and after).

Your Guide to Building Automated Campaigns with Integrated Data 
How to create effective campaigns with integrated data to create a better user experience and increase engagement (event campaigns outlined).

5 Expert Tips to Revamp Your Event Management Strategy
Sustainable, behind-the-scenes management processes and tools to help you pull off a seamless event every time (and take it to the next level).

Drive Registrations. Increase Event Engagement. Boost Revenue.

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Explore the resources below to help your organization manage and design a better event experience (before, during, and after). 

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  • Create brand advocates and referrals
  • Create opportunities to upsell or cross-sell existing customers
  • Build brand loyalty and improve retention
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45% More Event Registrations and $20K in Revenue  

The Illinois Association of School Business Officials switched to an integrated marketing automation platform to access better data and create targeted event emails with less manual work.

33% Year-Over-Year Growth in Chapter Annual Conference Attendance  

Dynamic Communities, Inc. launched new communities to improve member networking and engagement, and better communicate with community members -- all without growing their staff size.

See Their Results →Read Their Story →

Build Your Automated Campaign Framework  


The
American Association of Airport Executives plans successful campaigns to drive results such as a 25% increase in event registrations and a membership renewal rate of 93%. Get your copy of their worksheet to learn how to:

  • Outline your campaign goals
  • Detail campaign content, segments, and schedules 
  • Measure ROI and define follow-up steps

Valuable Resources 

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Enhance the Event Experience with an Online Community

Take 15 minutes to see how savvy organizations are leveraging online communities to be more efficient and effective in managing and promoting their annual events.

On-Demand Webinars

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Top Automated Campaigns for Associations: Event Promotion

This 15-minute webinar walks through real-life examples of associations using marketing automation to get more attendees at their annual conferences, webinars, and educational events.

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15 Ideas in 15 Minutes to Transform Engagement at Your Next Event

This fast-paced, 15-minute webinar will show you how associations are using online communities and marketing automation to create more engagement before, during, and after events.

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