Drive Registrations. Increase Event Engagement. Boost Revenue.

Explore the resources below to help your organization with strategies on how to manage and promote all phases of your events: before, during, and after.

Something to applaud: IASBO increased event registrations by 45% and grew event revenue by $20K

Tactic Switch Results in 45% More Event Registrations and $20K in Revenue 

The Illinois Association of School Business Officials switched to an integrated marketing automation platform to access better data and create targeted event emails with less manual work.

See their results>> 

See how Dynamic Communities, Inc. helped their chapters increase annual event attendance

Strategy Spurs 33% Year-Over-Year Growth in Chapter Annual Conference Attendance 

Dynamic Communities, Inc. launched new communities to improve member networking and engagement, and better communicate with community members -- all without growing their staff size.

Read their story>>

Valuable Resources 

Download the Automated Campaign Framework that AAAE used to plan their successful campaigns

Build Your Automated Campaign Framework  

The American Association of Airport Executives used this worksheet to plan successful campaigns that drove results such as a 25% increase in event registrations and a membership renewal rate of 93%. Get your copy to learn how to:

  • Outline your campaign goals
  • Detail campaign content, segments, and schedules 
  • Measure ROI and define follow-up steps



Online Community Success Kit: A Conferences & Events Guide

Online Community Success Kit: A Conferences & Events Guide  

Top community tips your organization can use for any event. Find out how you can:

  • Drive event registration and revenue
  • Bridge the gap between online and in-person event engagement
  • Incorporate a mobile app for your events 





On-Demand Webinars

Watch the webinar: Enhance the Event Experience with an Online Community

Enhance the Event Experience with an Online Community 

Take 15 minutes to see how savvy organizations are leveraging online communities to be more efficient and effective in managing and promoting their annual events.



Watch the webinar: Top Automated Campaigns for Associations: Event Promotion

Top Automated Campaigns for Associations: Event Promotion 

This 15-minute webinar walks through real-life examples of associations using marketing automation to get more attendees at their annual conferences, webinars, and educational events.



Blog Posts 

The Event Planner's Guide to Using Online Community for Your Annual Event

Techniques on how to take advantage of your online community to support the management and promotion of your events (before, during, and after). 

Your Guide to Building Automated Campaigns with Integrated Data

How to create effective campaigns with integrated data to create a better user experience and increase engagement(event campaigns outlined).

5 Expert Tips to Revamp Your Event Management Strategy

Sustainable, behind-the-scenes management processes and tools to help you pull off a seamless event every time (and take it to the next level). 


 Marketing Automation Online Communities  | Integrations | Services | Resource Center Contact Us