Welcome to HUG Buzz, a bi-monthly customer-service-focused e-newsletter developed to bring you the very best and latest information and tools you need to ensure your users are happy, engaged and informed.
            
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APRIL 2014
Volume 1, Issue 4
Resources  |  Enhancements  |  Tips  |  Survey  |  Partnerships  |  Events  |  Awards
  Andy_Steggles  

Top 3 Secrets to Motivate Your Community Members

There is an entire field of research based on what motivates people and gets them to act.

That field of study can help you motivate your own community members. What does it take for them to engage? How can you jump-start a lively conversation? And how can you make sure your community members are getting what they need and want?

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HUG Buzz - HUG Resources
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Now Available: New Admin Onboarding Document

We want our community managers to have all the resources they might ever need at their fingertips. So, in order to make sure you have access to important information – from where to view security groups, to how-to’s on editing your site to moderating discussions – you’ll find it all on our new Higher Logic Admin Resource Document.

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  HR_Admin_Doc  
 

8-1/2 Steps to Market Your Community Site

Launching your community site is just the first step in promoting your organization. Keeping your community members engaged and coming back for more information is a whole new challenge. But it’s nothing you can’t handle with our 8-1/2 Steps to Market Your Community Site guide.

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HUG Buzz - Product Enhancements
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Higher Logic Launches “Bootstrap Project” to Deliver Mobile-Optimized Websites

Over the past five years, the ability to access web content on screens of different sizes – from a smartphone to an iPad to a desktop machine – has been increasing in demand. In response, Higher Logic has launched its “Bootstrap Project,” which provides an opportunity for clients to deliver crisp, attractive website experiences across devices.

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New Report Available: Email Statistics

We are pleased to announce that we have added a new administrative report that enables administrators to view email statistics of sent email. This report provides insights if your audience is reading the content you’re sending, who is viewing your content and includes information about undeliverable mail.

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HUG Buzz - Tip Corner
Higher Logic Engagement Success Kit
 

Promoting Top Blogs, Discussion Groups and Resources

Email newsletters are time-consuming endeavors. From brainstorming and conceptualizing to assigning, finding appropriate artwork, editing and writing, each newsletter is a major project requiring the time and talents of a number of people.

But did you know that you can share top content from your Connected Community with your newsletter recipients?

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HUG Buzz - Tip Corner
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Social Business Benchmark Assessment

Higher Logic is pleased to support the digital Now Association Social Business Benchmark™ Assessment. The Leader Networks and the Society for New Communications Research (SNCR) have designed a longitudinal study to provide key information on organizational use of social media tools and practices. As an association leader, this is your opportunity to both contribute to and gain critical insights through research-based intelligence on social media use. The survey is open through April 28.

You can access the survey here and use the code “digitalNow” when prompted.

 
 
HUG Buzz - Upcoming Events
 
  Non-Dues Revenue Made Easy  

Non-Dues Revenue Made Easy

Want to easily generate non-dues revenue on your community site or main web site? With Higher Logic partner, proSHARE, you can immediately start generating non-dues revenue through your community with digital ads. proSHARE’s digital advertising service enables you to create non-dues revenue at no cost to your organization!

Watch Video

 
HUG Buzz - Upcoming Events
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Mark your calendars and reserve your spot now for two upcoming SNAP training sessions to ensure you’re getting the most out of your community.

 
  HUG_event_Higher_Logic_Academy  

Email Best Practices

You’ve generated engagement, auto-subscribed members and have interesting discussions on your Connected Community site. Great! Now join us to learn how to use our new email management tools!

RSVP Now!

 
  HUG_event_Higher_Logic_Academy  

Customize Community Landing Pages

Community landing pages are the portal to your site and allow your users to easily find, contribute and organize valuable content. Join us to learn tips and tricks that will help you create pages that look great and are easy to navigate.

RSVP Now!

 
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  Learn More  

Improving Member Engagement

Join us for our complimentary, in-person training focusing on member engagement on May 15th at Higher Logic’s Arlington, VA headquarters. During this day-long session, Higher Logic staff will cover launch and beta-testing plans, development of seed questions, using events to promote your community and more. This training is ideal for membership, marketing and communications and education and executive teams.

RSVP Now!

 
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  Richard Millington  

Join us on April 24 at 2:00 PM for our webinar, “How to Build Bigger, Better and More Active Online Communities.” During this webinar, led by Richard Millington, Founder and Managing Director of FeverBee Limited, registrants will learn how to apply basic social sciences to significantly increase the level of engagement. Attendees will earn 1 hour of CAE credit for participating.

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HUG Buzz - Upcoming Events
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Personify Interactive Wins Awards with Higher Logic CMS

Higher Logic is excited to announce that web site design partner, Personify Interactive, was recently awarded Outstanding Achievement Awards by Interactive Media Awards for the design, development and implementation of two web sites built on the Higher Logic Content Management System. The honors, granted by the Interactive Media Council, Inc., recognize that the projects met and surpassed the standards of excellence for the web's most professional work.

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