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Explore the resources below to help power your organization with non-dues revenue from advertising and sponsorships, while fulfilling the needs of your members and constituents with valuable content and relevant products and services. If you have any questions, just ask.
Meet Your Members' Needs and Increase Non-Dues Revenue
On-Demand Webinars
Calculating the ROI of an Online Community
Walk through a real-life example of how you can monetize an online community and what your ROI could be with revenue drivers.
Valuable Resources
How to Generate Revenue from Your Community
See how you can generate revenue with targeted content at the right time:
- Personalized home pages
- Discussion ads and sponsor communities
- Event communities that drive membership
Ultimate Guide to Marketing Automation
Your advertising and sponsorship program offers (or any member and non-member communications) need to be personalized to be effective and gain conversions. Get the strategy behind:
- Understanding and connecting your audience with personas
- Automated campaign structures and content
- Leveraging web tracking data for precision targeting
Blog Posts
4 Tips for Generating More Non-Dues Revenue from Advertising
Advertising is a great way for your association to bring in more non-dues revenue. We're sharing 4 tips to help you do it strategically.
4 Steps to Create Your Omnichannel Engagement Strategy
Improve your members' overall satisfaction and perception of your association's value with a personalized experience that an omnichannel engagement strategy delivers.
Email Marketing vs. Marketing Automation [Explained]
Email is an important component of any modern marketing strategy, but email marketing on its own can only do so much. We're breaking down the differences between email marketing and marketing automation.
Targeted Marketing Plan Increased Sales by 313%
Noticing their dependable revenue stream from online educational resources were trending downward, the Texas Medical Association revamped their communications strategy to turn things around.
Advertising Program Boosted Annual revenue by $14,000
The Massachusetts Society of Certified Public Accountants created an advertising program to deliver products and services relevant to members' needs, and to increase non-dues revenue for the organization.
Mastering the Engagement Economy with Integrated Marketing Campaigns
Watch this webinar to learn how to define and refine your engagement strategy using integrated marketing automation and online community technology.
