Higher Logic - All Together

Higher Logic Webinar
More than Just Engagement: How PPAI Stays Relevant Year-Round

Membership retention begins on the first day of membership. When members continually see the value in being part of your association, renewals become a no-brainer – and everyone wins.

Join us on Wednesday, January 23 at 2pm ET to hear how Promotional Products Association International (PPAI) – a trade association who brings suppliers and distributors together – deepened connections with its members and offered value in a brand-new way with Promo Connect, an online community. See how they reshaped the way they interacted with members and listened to more than just the loudest voices.

Attendees will learn how to:

  • Create peer-to-peer connections that go beyond networking at an annual conference
  • Support the launch of an online community through marketing automation
  • Gather data to better understand member needs and provide ongoing value

Presented by:

 Melissa Weber (PPAI)

Melissa Weber
Professional Development Manager
Promotional Products Association International

Will Machin (Higher Logic)

Will Machin
Senior Community Manager
Higher Logic




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