As a trade association, your challenges are unique -- member companies look to you as a leader. You’re the voice of your industry through advocacy and legislative support, and you provide educational opportunities to members in the name of events, certifications, and training.

How can you avoid losing the momentum you’ve achieved? How can you build connections beyond the current stakeholders you have strong relationships with?

Tune in to to learn about:

• Expanding your audience and deepening engagement within member companies
• Extending the life and longevity of events, whether big or small
• Scaling marketing campaigns to promote events, sponsorships, and education programs 

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Keeping Your (Trade) Association Relevant in the Midst of Industry Shifts

Presented By

Steve Oxee

Account Executive at 
Higher Logic