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Hear how American Association of Airport Executives used inspiration from the retail industry to accelerate event registrations by 25% and drive over $73,000 in event revenue. 

This webinar covers how to: 

  • "Market like Amazon" with strategic, automated messages
  • Improve segmentation using digital breadcrumbs from members' online activity  
  • Ease concerns about over-emailing  

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About Vivian Swertinski: 

Vivian Swertinski is a digital marketing professional with over 20 years’ experience working with clients across various industries.  She provides thought leadership in helping clients strategically leverage technology to make meaningful connections with their audience. Vivian partners with clients to maximize their digital marketing efforts through customized strategies leveraging the sophistication of Higher Logic’s marketing automation platform.


About Beth Arritt: 

Beth leads the marketing efforts for the American Association of Airport Executives and its various products and services. She has more than twenty years experience in various industries, including puzzles and games, training, education and aviation. She worked on the White House Aviation Commission Conference in 1997, and has been active in the aviation industry throughout her career. In addition to marketing, Beth has worked in event management and web development. She has also been an adjunct professor at Marymount University in Arlington, Virginia, teaching marketing.

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