A first-of-its-kind report focused only on associations

Marketing automation has been widely adopted across markets and industries as a standard marketing practice, but how are associations trending?

We’ve reinvented our traditional email marketing benchmark report with new data from an industry survey of association professionals to determine the current state of marketing automation for associations. Nearly 200 organizations, representing a myriad of industries in the association space, responded to the survey, shedding light on:

  • Top goals, successes, and challenges associations experience with marketing automation
  • Marketing automation's role in your overall strategy
  • Top considerations for selecting a platform and desired features

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