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This recording presents key findings from the recent study, The Business Impact of Online Communities, by Leader Networks' Vanessa DiMauro.

The November 2016 survey reached nearly 300 US marketing and community leaders online to answer three key questions:

  1. How is an online community impacting business goals?
  2. Are communities using metrics that resonate with business stakeholders?
  3. Is there a better way to measure and demonstrate the competitive advantage your online community delivers? 

The webinar expands upon key findings and takes a closer look at the data collected in the survey. You can download the full study here before watching the recording. 

This live webinar event was held on February 22, 2017 at 1pm EST. You can access the on-demand webinar recording by filling out the short form.

About the Study:

“This report will help marketing and community leaders better prioritize and articulate the business impact of online community, and showcase the powerful advantages that online communities can provide. The Community Impact Framework is an invaluable resource for anyone with or considering a community."

~ Vanessa DiMauro, recognized authority on digital business and online communities, Leader Networks

This study was sponsored by Higher Logic, an industry leader in online community platforms, and by The Conference Board, an independent business membership and research association.

Watch the Recording